You've probably heard about persona and how defining it can help you a lot when creating content for your business. But do you know how to develop it the right way?
Before your company starts marketing a product, the target audience is defined as the correct target for a specific buyer, usually determined by age, income, etc. But, the persona goes beyond just that information.
The persona is a fictional character, the mirror of your ideal client. Most of the time, it is based on some characteristics of your buyers, far beyond age, income, and gender, for example. It is necessary to consider the needs, motivations, personal history, challenges, and goals for the definition.
Let's use Jorge as an example:
- 24 years old
- Newly graduated in administration
- Needs tips for digital solutions on social media to leverage your capital, his company's customers
- Need some instructions to take care of your money
The persona, Jorge, has already had his concerns, goals, and motivations outlined, and they go beyond generic or straightforward information. Here, the pains of the persona are evident. From this definition, for example, we know that we need to direct content to solve the persona's pain to achieve its own goals.
But beware: your persona is not just a person! It can represent several people with similar needs who are looking for solutions to similar problems. Therefore, defining personas can be a big game-changer when creating your content!
It is also essential to consider that you can use more than one persona, thus ensuring a reasonable amount of content to reach different people.
Defining your persona can be a straightforward process, but it requires a study about your possible client! Follow these tips and create an ideal persona.
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