There was a time when posts in the feed, such as photos, videos, and lives, were losing their importance and were replaced by faster and instant publications, mainly through Stories.



This type of fleeting content, which is usually only available for 24 hours, also has its value, but it may not be the only and best option today. This change may have come from the high circulation of this type of content or simply from the desire of the algorithms to change their focus and give more prominence to videos, as we have seen in recent months with Instagram Reels, for example.



Unfortunately, we are held hostage by the algorithms of all social networks, so we need to use them to our advantage. There is no formula on how to be successful on the networks, and for this reason, we must keep up to date and constantly rethink strategies, especially Social Media professionals, who have direct contact with these spaces.



Currently, the best alternative seems to be finding the perfect balance between posts in the feed, with information and content that remain and represent their ideas, and fleeting content, which brings more urgent and immediate information. Thus, your brand can make the most of everything the networks offer to leverage your business.



Therefore, know your reality and your audience and analyze the pros and cons of each type of post to determine the best alternative for your brand to grow and remain relevant.



And if you want to highlight your brand even more and grow in the digital environment, Sexto Andar agency is the right choice. Contact us and learn about our services.